Never lose sight of the strategic relationship to the customer
Of the myriad of ways people have now about communicating their experiences, it has never been more important to enthusiastically engage those people who are impacted by your services or products. Actively study your key relationships and get concrete insight on what influences the value perceived by your internal and external stakeholders. We exercise Ph.d-level training and analysis to give you the data you need to assess your organization’s ability to achieve your strategic objectives.
Services can include:
The success of your organization is dependent on internal capabilities and resources (strengths and weaknesses), as well as, uncontrollable external forces, issues, trends, and events (opportunities and threats). We will identify what is happening both internally and externally and our SWOT assessment will help you make keen strategy decisions.
Seeing your organization through employees’ eyes is one of the best ways to effectively steer away from pitfalls and toward success. We know how to best tap into this wealth of information held by your workforce. Along with a myriad of research papers and studies, we support the concept that employee engagement is a critical influencer of organizational productivity and profitability.
Customer Loyalty Programs
Consider going beyond viewing this as a one-time or annual endeavor; establish a system of engaging the customer throughout the lifecycle of your relationship. By cultivating a culture of loyalty to your company. Give your customers something to rave about, and see how their word-of-mouth translates to an improved bottom-line.
No one has a crystal ball into the future, but certain trends appear to be in the making, and are worth considering now. Although it's sometimes difficult to know how environmental forces are going to impact your organization, they really do matter. Like the weather, you are subconsciously aware of the force, but it's not until a big storm comes that you really pay attention. The important part, like everything in strategic planning, is to figure out which trends matter to your organization. Huge successes can come from being aware of environmental forces.
It's easy to swing from one extreme to another when it comes to analyzing your competition. Some organizations don't worry about what their competitors are doing and just charge ahead. Others track every move and assess how to react. You want to fall somewhere in the middle.
The reason to even do a competitive analysis is to assess the opportunities and threats that may occur from those organizations competing for the same customers/constituents you are. You need to have an understanding of what your competitors are or aren't offering your potential customers/constituents.
- Gauge the competitive threats that may cannibalize your customer or employee base.
- Notice opportunities before your competition does.
- See a profile develop of best practices to further guide improvements across your org structure.
- Gain understanding on what keeps your customers from doing more business with you.
- Obtain insight on internal processes that need attention.
- Reveal the sentiment of loyal customers for more effective marketing approaches.
- Discover factors that impact the drivers of employee attrition.